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Successfully
marketing your business involves four essential Ps. Product,
Price, Place and Promotion. Promoting your business is about making
potential customers aware of your products or services. Advertising
is the most important of the marketing mix, as it is how you inform
your potential customers of the other three P's. Advertising provides
an opportunity to inform your potential customers of the advantages
of using your product or service, the price and the place where
they can obtain it from. Therefore it is not the case of "do
I need to advertise?", it is why you must advertise.
Working
as a team with our clients, we will look at your businesses strengths
and weaknesses, analyse your competitors and execute a strategic
advertising campaign. This will provide you with the solutions that
you require, whilst still being very cost effective and of course
highly creative.
Eclectic
Designs specialises in all print based advertising, including Direct
Mail, Leaflets, Newspapers, Directories, Magazines and Posters.
We
can also implement web based or "online advertising" campaigns,
including banner adverts and websites. Please see our new
media section for full details of our online
and offline marketing services.
For
larger campaigns, such as radio, tv and cinema advertising, we work
in conjunction with specialised advertising agencies that are highly
skilled and provide only these services.
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