is Search Engine Optimisation (SEO)?
Search engine optimisation (SEO) is a strategic skill employed
to ensure that your website is recognised by all the major search
engines. More importantly its aim is to make sure that your website
is ranked highly within the search results when people search with
keywords that are relevant to your businesses products and services.
do I need a good position?
9 out of 10 of visitors arriving at a website are referred from
search engines such as Yahoo and Google. Therefore it is essential
that you have a presence on all the major search engines and more
importantly have an excellent ranking within the search result,
at the very least in the top 10. Having a top 10 ranking also creates
an impression that your company is the market leader in your industry.
It is therefore crucial that as part of your website promotion strategy
you apportion a good part of your budget to this area and absolutely
critical if you are selling a product online, especially Internationally.
want a top 10 ranking!
Believe us, there is a lot more to it than inserting a few meta
tags. Search engines read and index your website using complex algorithms,
that change constantly as technology advances.
research has also indicated that for every page back page hits can
almost half eg Key Phrase "Hotels +Aberdeen" we have achieved
a page 1 result for a local Hotel, they receive 1000 hits a month
on that phrase yet next month a competing Hotel pushes you on to
page 2 you will dicover that hits can almost half. After all 10
hotels is plenty of choice, why look further.
Eclectic Designs, using proven techniques, we can devise a search
engine optimisation strategy that ensures you sit above your competitors.