Your
website will market your business and act as an extremly valuable
selling tool, working for you 24 hours a day 365 days a year. Unfortuanately,
you can't just leave it to chance and hope people come across your
site. You need to market your website by letting your potential
customers know that it exists and more importantly what you have
to offer. Promoting your website will involde a "marketing
mix" of both online and offline marketing strategies. The type
of strategy that we adopt and implement, will depend upon the objectives
of the website, coverage required and budget available.
Online
Marketing
Search
Engine Optimisation (SEO) is the most frequently
requested of all website marketing services as it provides the greatest
return on investment, other methods include, Banner Advertising
and E-Mail Marketing.
Offline
Marketing
This is similar to other design for print based projects, however
greater emphasis is placed on promoting your website. Offline marketing
can be a useful and cost effective means of targeting a specific
area or industry.
Web
Cards and Leaflets Direct Mail Campaigns Newspaper
and Magazine Advertising Outdoor Advertising - Buses/Posters
Radio Advertising TV/Cinema Advertising.
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